If you are a homeowner looking to sell your place, I understand how important it is for you to select the right platform to list and market your home. Over the past few years, two significant ways of promoting real estate arose due to the digital revolution: 72SOLD and Houzeo.
72SOLD reviews Houzeo compare two real estate selling options. 72SOLD focuses on selling homes quickly through a competitive 72-hour bidding process, while Houzeo offers a flat-fee MLS listing for those who prefer more control and want to save on commission fees.
Stay tuned with us as we explore 72SOLD reviews Houzeo in more detail. We’ll discuss the key differences between these two real estate options and share what other sellers have experienced. Don’t miss out on this comprehensive comparison coming up next!
Introduction To 72sold And Houzeo – Let’s See!
Before comparing reviews and services, it’s important to understand what each platform offers and its main goals.
What is 72SOLD?
Launched in 2018 by Greg Hague, 72SOLD is a real estate service that sells homes quickly, often within 8 days. Their strategy involves creating urgency and competition among buyers with a 72-hour marketing period. They work with licensed real estate agents who negotiate commission rates directly with the seller. 72SOLD promises to help sellers get higher sale prices by leveraging the competitive atmosphere it creates during the short sales window.
What is Houzeo?
Houzeo offers a different approach, providing a flat-fee MLS listing service. This is ideal for sellers who prefer to manage the sale of their property themselves, without relying on traditional realtors. By listing homes on the MLS (Multiple Listing Service), Houzeo gives properties broad exposure to potential buyers while allowing sellers to save on commission fees with a fixed, upfront cost instead of a percentage-based commission.
How 72SOLD Works? – A Quick Sale Strategy!
At the heart of 72SOLD’s service is its focus on fast, efficient home sales. Here’s how it works:
- The 72-Hour Marketing Window: Once a seller lists with 72SOLD, their property goes through a 72-hour marketing period. This short window creates excitement and drives interest, helping to find a qualified buyer quickly.
- Auction-like Process: 72SOLD generates competition among potential buyers to encourage higher offers. The goal is to create a bidding environment that could push the sale price higher than expected.
- Real Estate Agents Involved: Although 72SOLD handles the marketing, licensed real estate agents are still part of the process. They work directly with sellers to negotiate commission rates and finalize the sale, providing a more personalized experience.
- Quick Closing: The key selling point of 72SOLD is its speed. Homes often close within 8 days, making it an appealing option for sellers looking for a fast and efficient sale.
How Houzeo Works? – The Power Of Flat-Fee MLS Listings!
Houzeo offers a different approach to selling homes through its flat-fee MLS listing service. Here’s how it works:
MLS Exposure:
Houzeo lists properties on the Multiple Listing Service (MLS), giving sellers access to a vast network of real estate agents and potential buyers. The MLS platform provides far-reaching exposure, increasing the likelihood of attracting serious offers. This broad visibility is key to generating interest in your property and reaching a larger pool of buyers.
Flat-Fee Model:
Rather than paying a percentage-based commission, Houzeo charges a one-time fixed fee for its services. This can save sellers a lot of money compared to traditional commission structures. The flat-fee model is ideal for those wanting to retain more profit from home sales without being burdened by high commissions.
Self-Managed Listing:
With Houzeo, sellers have the freedom to manage their listings, which means they can upload photos, set the price, and handle negotiations independently. This gives sellers more control over the process, allowing them to make decisions that fit their needs.
Customer Support:
Although Houzeo is designed to be self-guided, the platform offers customer support to assist sellers with any challenges they encounter during the listing process. The support team can help with technical issues or guide if needed.
72sold VS Houzeo – Key Differences You Should Know!
| Feature | 72SOLD | Houzeo |
| Selling Approach | Fast sale within 8 days, competitive 72-hour bidding | Flat-fee MLS listing for self-managed sales |
| Fee Structure | Commission-based, negotiable with agents | Fixed flat-fee pricing, no commission fees |
| Marketing Strategy | 72-hour marketing window creates urgency and bids | MLS listing ensures broad exposure |
| Control Over Process | Handled by real estate agents and the 72SOLD team | Sellers manage their listings and negotiations |
| Speed of Sale | Quick sale, typically within 8 days | Depending on market conditions, seller’s involvement |
| Customer Support | Support from real estate agents and the 72SOLD team | Self-managed with customer support available |
| Target Market | Sellers looking for fast results and competitive bids | Sellers who prefer control and want to save on fees |
Customer Reviews Of 72SOLD – What Home Sellers Say!
When considering a service like 72SOLD, it’s important to understand what other home sellers say about their experiences. Customer reviews often highlight positive and negative aspects, offering insights into what to expect when choosing this platform.
Positive Reviews:
Many 72SOLD users are pleased with the service and have shared their positive experiences, including:
- Fast and Efficient Process: Sellers often rave about how quickly their homes sell, with some achieving sales within the promised 8-day timeframe. Many buyers appreciate the rapid process and the competitive bidding environment that creates urgency among buyers, driving up sale prices.
- Higher Sale Prices: A significant number of customers report that their homes sold for prices higher than anticipated, thanks to the 72-hour marketing window that encourages multiple buyers to bid on the property.
- Effective Marketing: Many home sellers praise 72SOLD for its marketing strategies, which generate buzz and interest in the property. Their approach is often described as creating a sense of urgency, which helps sellers attract serious buyers quickly.
Negative Reviews:
However, 72SOLD also has its share of negative feedback, as with any service. Some common concerns include:
- Short Showing Window: A few sellers have expressed frustration with the 72-hour timeframe for showings. They feel the window is too short to allow potential buyers enough time to view the property fully, especially in markets where buyers may need more flexibility.
- Potentially Higher Commissions: Some customers have found that the commission rates can be higher than expected. While these fees are negotiable, the possibility of higher costs has led some to feel they’re not getting as much value as anticipated.
- Limited Control: A few sellers have mentioned that they felt less control over the process due to the highly structured nature of the 72SOLD system, where decisions are made quickly and within a competitive environment.
Customer Reviews Of Houzeo – Insights From Real Sellers!
Houzeo generally gets good reviews, especially from sellers looking to save money on commissions while still getting solid results. However, depending on how comfortably you manage the sale, the platform’s do-it-yourself nature can be a benefit or a challenge.
Positive Reviews:
- Cost Savings: Many sellers appreciate the clear and straightforward flat-fee model, which saves them significantly on commission fees compared to traditional real estate agents.
- MLS Exposure: Those comfortable with managing their listings often find Houzeo a powerful tool for gaining broad exposure through MLS listings, helping their property reach a larger pool of potential buyers.
Negative Reviews:
- Learning Curve: Some users have found the platform difficult to navigate, especially if they aren’t familiar with the real estate process. Managing negotiations and showings independently can feel overwhelming for first-time sellers.
- Limited Support: A few sellers have expressed frustration with the level of support provided, noting that the platform doesn’t offer as much hands-on assistance as they would like, particularly when they need guidance during critical stages of the sale.
Cost Comparison 72sold Vs Houzeo – Which One Saves You More?
Understanding the cost differences between 72SOLD and Houzeo is crucial when selling your home. Below is a breakdown of how their pricing structures compare:
| Feature | 72SOLD | Houzeo |
| Pricing Structure | Commission-based, negotiable with agents | Flat-fee pricing model |
| Commission Fees | Typically 5-6%, but negotiable with agents | No commission; flat fee based on the package selected |
| Flat Fee Price | No flat fee; commission varies by agent | Starts at $349 for MLS listing (varies by state and package) |
| Additional Costs | Possible fees for marketing or other services | Optional add-ons like listing enhancements (e.g., premium listing) |
| Overall Cost Estimate | $10,000–$30,000+ (depending on home sale price) | $349–$899 for basic services, with add-ons ranging from $200–$600 |
Pricing Breakdown:
- 72SOLD typically works with a commission model, where agents can charge 5-6% of the final sale price. For a $500,000 home sale, you might pay around $25,000–$30,000 in agent fees, depending on the agreed commission. Remember that sellers can negotiate the commission, but these fees can still add up quickly.
- Houzeo, on the other hand, offers a flat fee structure that starts at around $349 for basic MLS listing services. Additional costs apply if you opt for extra features, such as premium listings or other marketing tools, with prices ranging from $200 to $600 for enhancements.
FAQs:
1. Does 72SOLD sell homes within 8 days?
Yes, 72SOLD is known for its fast sale timeline, with many homes selling within 8 days. However, timelines vary based on local market conditions and the specific home.
2. Can I save money on agent commissions with Houzeo?
Yes, Houzeo is designed to help sellers save money using a flat-fee pricing model instead of a commission. Sellers often pay much less than traditional agents charge.
3. Does Houzeo provide customer support for sellers?
Houzeo does offer customer support, though it’s primarily a self-service platform. Additional support may come at a cost, so sellers should be comfortable managing parts of the process independently.
4. Who manages the listing process on Houzeo?
With Houzeo, the seller manages their listing and has full control over listing details, pricing, and showings. This can be a great option for hands-on sellers but may be challenging for those new to real estate.
5. Can I negotiate commissions with 72SOLD agents?
Yes, commissions with 72SOLD agents are often negotiable, though they typically fall within the 5-6% range. Sellers can discuss rates directly with the agent handling their sale.
6. How much exposure do I get with Houzeo’s MLS listing?
Houzeo’s MLS listings offer significant exposure as they reach a wide audience of buyers and agents. This increased visibility can help attract serious buyers faster.
7. Is 72SOLD available nationwide?
72SOLD is available in select regions but is gradually expanding. Sellers should check availability in their area or contact 72SOLD directly for updates on coverage.
8. What are the main drawbacks of using Houzeo?
While Houzeo is cost-effective, the self-managed approach may not suit all sellers. Some users report difficulties if they lack real estate experience or need more personalized support.
Conclusion:
72SOLD and Houzeo offer unique approaches to selling a home, each with advantages. 72SOLD focuses on fast sales through a competitive 72-hour marketing strategy, which can work well for sellers seeking a quick transaction.
Houzeo’s flat-fee model gives sellers more control and potential cost savings by avoiding high commission fees. Your choice depends on whether you prioritize a fast sale with agent support or a budget-friendly, DIY approach.
